Digital Design
Kezad Group
Creating a data driven contextual experience
CLIENTABU DHABI PORTS GROUP
ENGAGEMENT2020 – PRESENT
DELIVERABLESWeb UI & UX, Content Creation
OVERVIEW
KEZAD Group is the UAE's largest provider and operator of fully integrated economic cities, free zones, value-added business services, and staff accommodation, and industrial real estate solutions.
KEZAD Group's 12 economic zones (Located in Abu Dhabi, Al Ain and Al Dhafra Region) provide an ecosystem combining world-class transportation infrastructure with multimodal connectivity by road, ports, air, and national rail networks, 100% foreign ownership, 100% repatriation of capital and profit, the potential for duty-free trade within the region, and advanced technology platforms that integrate port community systems with the economic zones.
KEZAD needed a highly interactive method of presenting all of its products and services for each of the clusters, as well as showcasing current success stories and proof of concept points.
The website was built on Sitecore due to the speed of website performance, excellent security features, and the availability of contextual marketing.
To ensure a modern and engaging user experience, we used Parallax overlay, a new design technique for the visualisation of information, and developed new graphics that capture trade routes and other partner information.
